An icon of Danish design turns 80

When architect Viggo Einfeldt designed the Juno bed in 1942–1943, he inserted himself into Danish design history on par with famous architects such as Arne Jacobsen, Kay Bojesen and Børge Mogensen. A new design classic was born, and has been providing safety and good nights’ sleep for families with children for the last 80 years.

When Sebra took over the copyrights to the beautiful design classic – Juno – we scrutinised the bed's construction, safety and design. Safety requirements have changed significantly since the forties, and the bed needed updating to continue delivering Viggos Einfeldt's original mission: Creating a child-safe bed.

The Juno bed, now known as the Sebra bed, was updated to meet today's requirements and standards with great respect for Viggo Einfeldt's masterpiece.

It is thus produced in FSCT™-certified wood and other controlled materials (license number FSCTM C160110) and is marked with the EU-Ecolabel (license number DK/049/014).

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A rose by any other name

It was Viggo Einfeldt's 13-year-old daughter who gave the bed its original name. She was inspired by Salmonsen's Lexicon and the goddess Juno, who is described as the divine protector of women's lives as wives and mothers.

Older generations remember the Sebra Bed as the 'Little Per Bed', as it achieved almost cult status in the popular Far til Fire films. In the early noughties the bed made a comeback and became the bed for new parents to have in their nurseries. The bed wasn’t in production at the time, so the original beds were in high demand on resellers’ websites.

The bed remains popular among parents-to-be. This is not only because of its functionality, but also because of the iconic look and beautiful design of the Sebra bed, as well as the reassurance that its proven quality gives parents.

Viggo Einfeldt

Viggo Einfeldt was an architect with his own design studio. As for architects such as Arne Jacobsen and Flemming Lassen, it was natural at the time to design furniture for the buildings they brought into the world. Viggo Einfeldt's business was a thriving one until the German occupation of Denmark brought most construction to a halt. The talented architect therefore had to think outside the box to save his business.

Viggo Einfeldt decided to develop a new children’s bed because no other bed on the market had taken child safety into account. Designing a new, and safe, high-quality product which was also beautiful and functional became Viggo Einfeldt's most important mission.

The bed that grows with the child

The bed became a carefully thought-out piece of high-quality design furniture. The shapes were round and child-friendly. The colours were pretty pastels, and there was another vital stroke of genius that made this beloved piece of furniture completely brilliant: Viggo Einfeldt designed a pull-out bed which could grow with a child from babyhood to their early teenage years, when the bed could become a sofa bed. The Juno bed therefore became known as the bed that grows with the child – a slogan which is hard to beat.

Sales were fast and it was difficult to keep up with demand, mainly due to perennial shortages of materials. Sales stopped in the 1950s, but Viggo Einfeldt's iconic masterpiece lives on today. The bed is listed in the ‘Children's Culture’ category of the Danish Cultural Canon, which consists of 108 works constituting the essence of Danish cultural heritage, Danish works of art and Danish design icons.

Anniversary edition

Sebra is celebrating the bed’s 80th anniversary with a new colour. The beautiful new colour is called Jetty Beige, and features in the brand's SS23 collection. ‘

Jetty beige is inspired by the bright Nordic beaches that we love. A neutral colour which radiates calm and will fit into any children's universe,’ says CEO and founder of Sebra, Mia Dela Jensen, and continues: ‘The new colour fits perfectly into the colour trends of the interiors industry right now’. This way, Sebra are updating the design classic to meet the trends of the time.

Wonderful stories

With the acquisition of the rights to the original Juno bed, Sebra received countless wonderful stories of the iconic bed taking families through generations, providing security for children and grandchildren.

It has become a tradition in many Danish families that the bed is passed on in the same way as a christening gown – and as christening gowns are often embroidered with the name and date of birth of the children who have worn them, so is the Sebra Bed. Several families note the name and date of birth of the children who have used the bed onto its base when it is passed on to a new family member.

So when parents choose to buy a Sebra Bed today, it makes sense – not only because it is a beautiful piece of design which is sustainably produced and accounts for the health of the child – but also because the Sebra Bed is part of Danish design history AND of the history of the individual family.

Jetty beige fits into any children's universe.

— Mia Dela Jensen, CEO and founder

Danish cultural heritage

A true design classic is passed down through generations, binding families together through the stories that become associated with the piece over time.

The Sebra bed is no exception. The bed is designed to follow the child, but the high quality and classic design make it an obvious choice to pass onto younger siblings and then grandchildren. This way, the bed is more than just a bed – it becomes part of a family's history.

Note the child's name at the bottom of the bed for the coming generations to remember.

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